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About Made by Ten

Jonathan How photographer


Hi, my name is Jonathan How (my wife is also in the photograph)!

Made by Ten is a creative photography company with a focus on helping women build confidence through portrait photoshoot experiences. We provide a high-end, full-service experience to all of our clients; creating works of art out of their photographs.




The first thing you’ll notice about us and our website is that we’re different.

“Different” is part of everything we do because we believe there’s no point in doing anything unless it’s unique and purposeful.

If you read through this entire page you’ll figure out if we’re everything you’ve been looking for in your life or perhaps never realized it. While other photographers and photography services cut straight to their images, we start with relationship building. That means being honest, listening, and having a conversation with each other. If that’s important to you then I hope that you’ll carry on reading.



Let’s start with who we are. To say that we specialize in women’s portrait photography might be simplifying things. Photography is merely the medium with which we change women’s lives.

We are here to help women find and build their confidence. Through custom photoshoots experiences our clients immerse themselves in the creative process and become a part of beautiful artwork.

Our belief that all women are beautiful, but just need help seeing it, allows us to be honest during photoshoots. We are able to help women understand that they are worth so much more than they give themselves credit for. This is probably the single most important belief that sets us apart. Because of it, we are able to go beyond the “seeing is believing” mentality. The way we can make women feel during a photoshoot allows them to carry that confidence into their everyday lives.



There is a story behind our name, but what we really want to tell you is what our goals and values are. In no particular order, we want to:

  1. Help you see yourself as beautiful, but more importantly feel, understand, and appreciate it.
  2. Push the limits of our creativity in the value we provide, our photography, and the unique artwork we produce.
  3. Offer affordable confidence-building fashion photoshoot experiences so that young women can learn to love themselves even with financial limitations.
  4. Create the most innovative and unique art products and services by partnering with artists, manufacturers, designers, and boutiques
  5. Be as selective of our clients as they are with us so that we can focus our energy on creating meaningful and lasting relationships with women who appreciate what we do for them.
  6. Create images that are as natural looking as possible so that you have undeniable proof of your beauty without excuses.
  7. Always be honest and transparent.
  8. Work towards creating the ultimate physical and emotional space where clients can come in and enjoy the most memorable photoshoot experience of their lives.
  9. Always have fun, be equally vulnerable, and to not take ourselves too seriously. As serious as we are about delivering something special, life is far too precious to stop smiling and laughing.



We hope our artwork and the real women who star in them help inspire you to love who you are; for all the things that make you different. Please reach out to us at any time and we’ll always be here to give you our very best.

Call or email us and we’ll begin figuring it all out together!
To get in touch with us directly you can:
01/ Call: 905.606.0660
02/ Email:
03/ Fill out the contact form.