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About Made by Ten

Jonathan How photographer


Hi, my name is Jonathan How (and that’s my wife next to me)!

Made by Ten is a creative portrait photography company with a focus on helping women build confidence through portrait photoshoot experiences. We provide a high-end, full-service experience and produce gallery-quality art pieces for the most incredible women.




The first thing you’ll notice about us and our website is that we’re different.

We’re different because we focus all our energy on helping women, just like you, feel amazing about who they are both inside and out. If you’ve ever struggled with this in your life then you can see the value and change we’re able to give to women.

“Different” is part of everything we do because we believe there’s no point in doing anything unless it’s unique and purposeful.

The demise of the “mediocre store” is a great example of why we offer only the best service and products. Women are buying beautiful designer handbags from Tory Burch only to head over to Wal-Mart to buy a bag of chips. This is because they understand, more than at any other point in history, that they have the power to decide where their money goes. That means choosing to spend it in places with the most value – at the top and at the bottom. The bottom is where you get value in everyday things that are ubiquitous and easily forgotten. The top is where you go to get value in luxury, personal care, and the highest quality experiences.

Our goal is to give our clients the best experience possible and that starts with relationship building. That means being honest, listening, and having a conversation before anything else happens. We figure out how to serve clients in a way that is unique to them. Is that important to you too?



Let’s start with who we are. To say that we specialize in women’s portrait photography might be simplifying things. Photography is merely the medium with which we change women’s lives. Each one of them inspires us to create something magical.

We are here to help women find and build their confidence. Through custom photoshoots experiences our clients immerse themselves in the creative process and become a part of beautiful artwork.

Our belief that all women are beautiful, but just need help seeing it, allows us to be honest during photoshoots. We are able to help women understand that they are worth so much more than they give themselves credit for. This is probably the single most important belief that sets us apart. Because of it, we are able to go beyond the “seeing is believing” mentality. The way we can make women feel during a photoshoot allows them to carry that confidence into their everyday lives.



There is a story behind our name, but what we really want to tell you is what our goals and values are:

  1. Help you see yourself as naturally beautiful, but more importantly feel, understand, and appreciate it.
  2. Push the limits of our creativity in the value we provide, our photography, and the unique artwork we produce.
  3. Offer affordable confidence-building photoshoot experiences so that young women can learn to love themselves even with financial limitations.
  4. Create the most innovative and unique art products and services by partnering with amazing artists, manufacturers, designers, and boutiques
  5. Be as selective of our clients as they are with us so that we can focus our energy on creating meaningful and lasting relationships with women who appreciate what we do for them.
  6. Create images that are as natural looking as possible so that you have undeniable proof of your beauty.
  7. To always be honest and transparent.
  8. Work towards creating the ultimate physical and emotional space where clients can come in and enjoy the most memorable photoshoot experience of their lives.
  9. Always have fun, be equally vulnerable, and to not take ourselves too seriously. As serious as we are about delivering something special, life is far too precious to stop smiling and laughing.



We hope our artwork and the real women who star in them help inspire you to love who you are; for all the things that make you different. Please reach out to us at any time and we’ll always be here to give you our very best.

Call or email us and we’ll begin figuring it all out together!
To get in touch with us directly you can:
01/ Call: 905.606.0660
02/ Email:
03/ Fill out the contact form.